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the holiday program on everyone's nice list

In 2022, we created the “Get it Together” holiday hosting campaign for Pernod Ricard’s multibrand portfolio, and in 2023, the clients asked for a sequel. And like hosting a holiday party, this campaign was a Herculean task with dozens of different moving parts. 

To make it happen, we needed to create 3 distinct messaging streams—
one for the top Pernod Ricard brands, a second for the uber-trendy Espresso Martini and the third centered on the ease of Ready-to-Drink canned cocktails.

We created a massive multichannel campaign that used the snark and sparkle of sitcom star Jesse Tyler Ferguson to keep Pernod Ricard Spirits top of mind for shoppers all season long and get retailers excited to bring the program their stores.

2022 retailer video

2023 retailer video

The outcome can only be described as pure holiday magic. Retailers and clients were raving, with calls for custom displays and awesome quotes from the brand team.

"THESE ARE SOME OF THE
BEST-LOOKING DISPLAYS WE’VE EXECUTED AND HAVE GOTTEN KUDOS ALREADY FROM OUR C-SUITE."

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Not only was this Pernod Ricard's largest Multibrand program to date, but it was the most-executed campaign we created for them, gaining floor space in stores across the country. 

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